How to get more Google reviews for your restaurant
Restaurants have more review potential than almost any business — and also waste it the most. This guide shows you how to capitalize on it.
A restaurant full of satisfied customers who never leave reviews is a business leaving money on the table. The average customer visits 6 restaurants per year and only leaves a review for 1 or 2 — almost always when something went very wrong or very right. Your job is to capture those moments of satisfaction.
The perfect moment to ask for a review
Don't ask at checkout — that's the highest friction moment of the service. The best moment is 10-15 minutes after the customer received their main course and is in their best mood. A server who walks by and says 'So glad you're enjoying it — if you have a minute, a Google review would mean the world to us' converts better than any card or sign.
QR codes placed strategically
Place QR codes that link directly to your Google profile on: the check, menus, tables, the entrance, and on digital receipts if you use a POS system. The text should be simple: 'Loved your experience? 2 minutes on Google helps us a lot.'
Text messages as a request channel
If you have the customer's number (from a reservation or order), a personalized text the next day has a very high open rate. 'Hi [name], thanks for joining us last night. How was your experience? If you have a moment, your Google review helps us a lot: [direct link].' Simple, personal, and effective.
Manage the reviews that come in
Asking for more reviews without managing the ones you have is a mistake. If a customer sees an unanswered review, they won't bother writing theirs. Respond to all — positive and negative — within 24 hours to create the virtuous cycle.
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