- Westify Score
- The Westify Score is a 0 to 100 number that sums up a location's Google reputation each month. It is built from four parts named in your report: Rating, New reviews, Replied, and What they say.
What goes into the Westify Score?
The Score turns a pile of reviews into one number you can track month to month. It is built from four parts, and your monthly report shows each one, so a change in the Score always points at something real.
| Part | What it reads | What to do when it drops |
|---|---|---|
| Rating | Your star average on Google | Read the newest low reviews first and find the common thread |
| New reviews | How many recent reviews you are getting | Ask every guest the same way, with a QR code at the table or on the check |
| Replied | How often you answer reviews | Clear the drafts waiting in the panel, then automate the ratings you trust |
| What they say | Themes inside reviews, good and bad | Pick the one complaint that repeats and fix it at the source |
The exact weights stay inside the product. What matters for an operator is the direction of each part and which one moved.
What is Pulse, and what does it track?
Pulse is the tab in your Westify panel with your Google metrics: views, calls and clicks, every day. It reads the numbers Google reports for your Business Profile, so you can see if a slow week on reviews is also a slow week on calls, or just a quiet week for writing reviews.
| Metric | What it tells you | What to do about it |
|---|---|---|
| Profile views | How many people saw your listing on Google Search and Maps | If views fall, check hours, photos and categories on the profile |
| Calls | Guests who tapped call from your listing | If calls dip on one day, check the hours shown for that day |
| Website clicks | Guests who went from Google to your site or menu | Make sure the link opens a current menu that loads fast on a phone |
Example: a taqueria notices calls dip every Monday while views stay steady. The fix is not more reviews; the profile shows Monday as open while the kitchen opens late. Hypothetical, but this is the kind of gap Pulse helps you spot.
What else sits next to the Score in the panel?
- Google profile: what is missing. The gaps on your listing, like missing hours or photos.
- Competition: your area, week by week. Up to five nearby businesses you pick, with their rating and review count.
- Recommendations: what to fix first, drawn from your own reviews.
- Ask Westify: your data, one question away. Ask a plain question about your reviews and get an answer from your own data.
- The monthly email report, with the Score, the themes and what to handle first.
- Custom reports with your logo, for owners, partners or a franchise group.
See how themes turn into action in turning review themes into what to fix first.
How should a restaurant use the Score every week?
A number only helps if someone looks at it on a schedule. This is a 15 minute weekly ritual for the owner or the GM:
- Open the panel on the same day each week. Monday morning works for most restaurants.
- Clear the replies waiting for approval. That keeps Replied healthy.
- Check Pulse for any day that looks off against the week before.
- Read the newest 1–2★ reviews and note the theme behind each one.
- Glance at Competition: did a nearby place pick up reviews faster than you this week?
- Pick one thing to fix before next Monday, and write it down where the team sees it.
Once a month, read the full report with your managers. Look for the part of the Score that moved and the theme that explains it.
For a group, run the ritual per location and compare. Two locations with the same menu and different Scores usually differ in one part: one GM approves drafts every day and the other lets them pile up, or one kitchen has a theme the other does not. The Score makes that visible without a spreadsheet, and the conversation starts from the part that moved instead of from a feeling.
Keep the ritual boring on purpose. The same day, the same order, the same short note at the end. A restaurant that checks every week catches a slipping theme in its second week, not its third month.
How is the Westify Score different from your Google stars?
Your Google rating is an average of every review you ever got. It moves slowly, and it says nothing about whether you answer guests or whether reviews are slowing down. The Score reads the rating too, but adds the recent signals: new reviews, replies and themes. A restaurant with a strong rating and no replies will see that gap in the Score before it shows up in the stars.
The Score is a tool for you, not a public badge. Guests never see it on Google, and nobody can pay to raise it.
Want a quick outside view first? The free Google review scorecard compares your stars and reviews with two or three local rivals, no signup required. Our Google Business Profile checklist covers the profile side.
Which plans include the Score and Pulse?
All of them. Plans are $29, $59 or $119 a month per location, with up to 300, 1,000 or 2,500 replies a month. Every plan has every feature, team users are unlimited, and paying yearly is 15% off. Ask Westify questions are 50, 150 or 400 a month by plan. See pricing.
Related guides: the review reply playbook and the 1–2★ review SOP.
Westify drafts a reply to every Google review in your voice, tracks your Westify Score and themes, and runs your loyalty card from the same panel. 3 days free, then from $29 a month per location.
Questions
What is a good Westify Score for a restaurant?
Track your own direction rather than a target number. A Score that holds or climbs while Replied stays high means the basics are working. When it drops, the report shows which of the four parts moved.
Is the Westify Score the same as my Google star rating?
No. Your star rating is one of the four parts. The Score also reads new reviews, how often you reply and the themes guests mention, so it reacts sooner than the stars.
Can I pay to raise my Westify Score?
No. The Score is not for sale and is not shown on Google. It moves only when your reviews, replies and themes move.
Where does Pulse get its numbers?
From the performance data Google reports for your verified Business Profile: views, calls and website clicks, updated every day in your panel.
Does a higher Score mean more customers?
Westify makes no promise about traffic, ranking or stars. The Score shows where your reputation is heading. Pulse shows whether people who find you on Google call or click.
How often does the Score update?
The Score is calculated each month and appears in your monthly email report. Pulse metrics update daily in the panel.
Related guides
- How multi-location restaurants answer every Google review in one brand voice
- How to handle 1 and 2 star Google reviews without going silent, or autopilot-blind
- Turn Google review themes into what to fix first
- Digital loyalty cards for restaurants: stamps in Wallet, no app, no POS
- Google Business Profile optimization checklist
- The first 30 days of a restaurant Google profile
- How to respond to Google reviews: the complete guide
- Google's AI review summaries
- Pricing
- Loyalty card
- Free Google review scorecard
- Free review reply generator
- Google review management for restaurants