- Google Business Profile ops
- Google Business Profile operations are the routine tasks that keep each location's Google listing accurate and answered: hours, menu, photos, review replies and the weekly read of what guests say.
What changes when a group runs several NYC locations?
In New York, the profile is the front door. Guests check it on the sidewalk, on the train and in line. With several locations, each one has its own hours, its own menu changes and its own run of reviews, and a profile that says open when the kitchen is closed turns into a 1 star review by nine at night.
Ops means a routine, not a project. Someone owns each location's profile, someone answers its reviews, and the owner can see whether both happen without opening ten tabs.
- One account for every location, each with its own replies, Score and report.
- Unlimited team users, with permissions per section, so a GM sees their location.
- Google profile: what is missing, for each location.
- Pulse: views, calls and clicks, every day, per location.
How do delivery reviews differ from dine-in reviews?
Delivery guests review the food after a trip across the borough: temperature, packaging, a missing item, the wait. Dine-in guests review the room, the service and the timing. Both land on the same Google profile, and both need a reply in the same voice.
| Theme | Delivery | Dine-in |
|---|---|---|
| Temperature | Food arrived cold or soggy | A plate sat at the pass |
| Accuracy | A missing side or sauce | A wrong modifier on the ticket |
| Wait | Long prep before pickup | A table late despite the reservation |
| Packaging | Leaks and spills | Not relevant |
| Service | Rarely mentioned | Named servers, good and bad |
Your monthly report groups these themes per location, so you can see whether a cold food theme comes from delivery prep or from the pass. Turn it into a fix with review themes for restaurant ops.
How do you hold every location accountable to one Score?
The Westify Score gives each location a number from 0 to 100 built from Rating, New reviews, Replied and What they say. It works as an accountability tool because each part points at a job: Replied belongs to whoever approves drafts, What they say belongs to the kitchen and the floor.
- Each GM owns their location's Score and approval queue.
- Every Monday, each GM clears their queue and reads their new 1–2★ reviews.
- Once a month, the owner reviews every location's report with the GMs.
- Each location leaves the meeting with one fix, an owner and a date.
Accountability never means pushing for reviews the wrong way. No rewards for reviews, no asking only happy guests, and no pressure on staff to collect stars. Google bans incentives, and those schemes put the whole group's profiles at risk.
More on the Score in the Westify Score and Pulse.
How do replies work across boroughs?
Write the brand voice once and copy it to every location. Each draft is written from what the guest said. Approve everything at first, then automate 4 and 5 star replies, and keep 1–2★ on hold with each GM on their location's alert list. A review that mentions a lawyer, a lawsuit or an injury always waits for you. See the review reply playbook and the 1–2★ review SOP.
Example review, written for this guide
Andre L.★★★★★
Ordered for delivery, the soup leaked all over the bag and the fries were cold.
Reply
Andre, a leaking soup ruins the whole order, and that is on our packing. Soups now go out in sealed containers, and if you write to the email on our profile the manager will take care of the rest.
Can one loyalty card work in Manhattan, Brooklyn and Queens?
Yes. A shared card counts at every location, so a guest who grabs coffee near the office and dinner near home fills one card. It lives in Apple Wallet or Google Wallet, servers stamp from their phone, and delivery orders can earn a stamp too. See the loyalty card guide.
What does it cost for an NYC restaurant group?
Plans are $29, $59 or $119 a month per location, with up to 300, 1,000 or 2,500 replies a month. Every plan has every feature, team users are unlimited, and paying yearly is 15% off. Each location takes its own plan. The loyalty card is included on Growth ($59) and Enterprise ($119). On Basic ($29) it is a $7.99 a month add-on. All prices are per location, with no charge per member or per notification. Enterprise adds priority support. See pricing, or the overview of Google review management for restaurants.
Westify drafts a reply to every Google review in your voice, tracks your Westify Score and themes, and runs your loyalty card from the same panel. 3 days free, then from $29 a month per location.
Questions
Can a GM see only their own NYC location?
Yes. Team users are unlimited on every plan, with permissions per section, so each GM can work on their own location while the owner sees all of them.
How does Westify handle delivery reviews?
The same as dine-in reviews: a drafted reply in your voice for each one. The monthly report groups themes like temperature and missing items, so you can see what comes from delivery.
Can Westify update our Google hours and menu?
Westify shows what is missing on each Google profile, and Pulse shows daily views, calls and clicks. Keep hours and menu current in Google Business Profile.
Is the Westify Score visible to guests?
No. It is an internal number for you and your team. Guests see your Google rating and your replies, not the Score.
Can we automate replies for all locations at once?
You choose automation per star rating. Most groups approve everything at first, then automate 4 and 5 star replies while 1–2★ replies wait for a manager.
Which plan suits a high-volume Manhattan location?
Count its monthly reviews. Plans cover up to 300, 1,000 or 2,500 replies a month per location, at $29, $59 or $119. Enterprise adds priority support.
Related guides
- How multi-location restaurants answer every Google review in one brand voice
- What the Westify Score measures, and how Pulse ties to your Google listing
- How to handle 1 and 2 star Google reviews without going silent, or autopilot-blind
- Turn Google review themes into what to fix first
- Digital loyalty cards for restaurants: stamps in Wallet, no app, no POS
- Review management for several locations
- Duplicate Google profiles are costing your locations
- Respond to every review, not just some
- How fast you reply to reviews affects bookings
- Pricing
- Loyalty card
- Free Google review scorecard
- Free review reply generator
- Google review management for restaurants