Google review management for hotels
Westify drafts a reply to every Google review your hotel gets, in your voice and in the language the guest wrote in. Plans start at $29 a month per property, with up to 300 replies a month.
What hotel reviews are about
Noise, cleanliness and AC
The three most common hotel complaints. All of them are about one thing: a bad night's sleep.
Guests from everywhere
A review in German or Portuguese deserves a reply the guest can read. Westify replies in the guest's language.
Check-in and front desk
A long line at arrival colors the whole stay, and staff praise is the most common line in 5 star reviews.
An example reply
The review
Rachel B.★★★★★
Room smelled musty, the AC was loud all night and the walls are thin. Breakfast was good and the front desk staff were lovely.
Westify's draft
Rachel, thank you for your comments on the room and on our front desk team. A good night's sleep is the one thing a room has to get right, and that night it didn't. If you'd like to tell us more, please write to the front desk.
Three room problems become "the room", the praise keeps one name, and the reply admits the miss without a list of excuses.
Tips
- Answer cleanliness and noise reviews first. They are the ones future guests filter for.
- Use one Feedback QR code for every room, so every guest is one tap from a Google review.
- If the hotel has a restaurant with its own profile, answer both. They share one reputation.
- Read the monthly report for the room, floor or hour that keeps coming up.
- Turn on autopilot for 3 to 5 star reviews and approve the 1 and 2 star ones yourself.
What Westify does
A reply to every review
Drafted in your tone, with your sign-off and your instructions.
You choose the control
Approve every reply, approve only 1 and 2 star replies, or turn on autopilot.
Alerts on 1 and 2 stars
An email on every low review, to your whole team.
Sensitive reviews wait for you
A review that mentions a lawyer, a lawsuit or an injury never posts on its own.
What not to mention
A list of topics replies never touch.
Monthly report
Your Westify Score and the topics that keep coming up.
Feedback by QR and NFC
Every customer is one tap from a Google review, plus a private channel on top.
Several locations
Every location in one account, each with its own replies and report.
What it costs
Every plan has every feature. The difference is how many replies a month each location gets.
- Basic, $29 USD a month
- 300 replies a month
- Growth, $59 USD a month
- 1,000 replies a month
- Enterprise, $119 USD a month
- 2,500 replies a month
Prices per location. Paying yearly saves 15%.
See plansQuestions
How should a hotel respond to a Google review about a dirty room or noise at night?
Admit the miss in one sentence, skip the excuses, and give one way to reach the front desk or the manager. Don't list the room number or the guest's dates in public.
Should a hotel reply to Google reviews in the guest's language?
Yes, when you can. A guest who wrote in French reads a French reply. For hotels, Westify replies in the language the review was written in.
How do hotels get more Google reviews without breaking Google's rules?
Ask every guest the same way, at checkout or with a QR code in the room, with no reward. Google bans incentives and bans asking only satisfied guests.
How fast should a hotel reply to a negative Google review?
Within a day or two. Westify drafts the reply when the review comes in, and emails you on every 1 and 2 star review.
How much does Google review management cost for a hotel?
Westify is $29 a month per location for up to 300 replies a month, $59 for 1,000 and $119 for 2,500. Every plan has every feature, and paying yearly saves 15%.
Can one tool manage Google reviews for a hotel group with several properties?
Yes. Each property is a location in one Westify account, with its own replies and its own report.