Google review management for law firms
Westify drafts a reply to every Google review your firm gets, and nothing posts until someone at the firm approves it. Plans start at $29 a month per office.
What law firm reviews are about
Confidentiality
ABA Formal Opinion 496 says a lawyer can't reveal client information to answer online criticism. Even confirming someone was a client can be too much.
Advertising rules
Your replies are your words. State bar rules on misleading claims and results apply to them like they apply to your website.
Calls not returned
Most negative reviews of firms are about communication, not outcomes. That is a fix the firm controls.
An example reply
The review
Chris L.★★★★★
Paid a $5,000 retainer and my lawyer never returned my calls. I found out about a court date from the clerk.
Westify's draft
Thank you for writing this, Chris. Returning calls is a basic part of how we want to work, and we take this seriously. Professional rules keep us from discussing any matter in public, so please call the firm and ask for the managing partner.
The reply never confirms a client relationship, a retainer or a court date, and says why it can't say more.
Tips
- Set approval on for every reply. A lawyer at the firm reads each one before it posts.
- Never confirm the reviewer was a client, and never mention a matter, an outcome or a fee.
- Don't promise results in replies to positive reviews. Claims about outcomes can break your state's advertising rules.
- Ask every client for a review the same way, after the matter closes, with no reward.
- Read the monthly report for communication topics, like calls and updates.
What Westify does
A reply to every review
Drafted in your tone, with your sign-off and your instructions.
You choose the control
Approve every reply, approve only 1 and 2 star replies, or turn on autopilot.
Alerts on 1 and 2 stars
An email on every low review, to your whole team.
Sensitive reviews wait for you
A review that mentions a lawyer, a lawsuit or an injury never posts on its own.
What not to mention
A list of topics replies never touch.
Monthly report
Your Westify Score and the topics that keep coming up.
Feedback by QR and NFC
Every customer is one tap from a Google review, plus a private channel on top.
Several locations
Every location in one account, each with its own replies and report.
What it costs
Every plan has every feature. The difference is how many replies a month each location gets.
- Basic, $29 USD a month
- 300 replies a month
- Growth, $59 USD a month
- 1,000 replies a month
- Enterprise, $119 USD a month
- 2,500 replies a month
Prices per location. Paying yearly saves 15%.
See plansQuestions
Can a lawyer respond to a negative Google review from a former client?
Yes, but carefully. ABA Formal Opinion 496 says a lawyer may not reveal information about the representation to answer online criticism. A short reply that says professional rules prevent discussing any matter, and invites a call, is the usual safe form.
What should a law firm never say in a reply to a Google review?
Never confirm the person was a client, never mention the matter, the fee or the result, and never argue the facts. Check your state bar's rules too.
Are a law firm's replies to Google reviews considered attorney advertising?
They can be. Many state bars apply advertising rules to what a firm publishes online, and a reply is published by the firm. Avoid claims about results and check your state's rules.
How can a law firm ethically get more Google reviews from clients?
Ask every client the same way, after the matter closes, with no gift or discount. Some states have extra rules on testimonials, so check yours.
Can I use AI to write replies to Google reviews for my law firm?
Yes, with a lawyer approving every reply. With Westify nothing posts until you approve it, and reviews that mention a lawsuit never post on their own.
How much does review management cost for a law firm?
Westify is $29 a month per location for up to 300 replies a month, $59 for 1,000 and $119 for 2,500. Every plan has every feature, and paying yearly saves 15%.