Google review management for HVAC companies
Westify drafts a reply to every Google review your HVAC company gets, in your voice, and emails you on every 1 and 2 star review. Plans start at $29 a month per location.
What HVAC reviews are about
Late arrivals and no-shows
A missed arrival window is the top complaint in home services. The customer took the morning off and nobody called.
Price disputes
A quote that grows on site, or a second opinion for half the price, turns into a 1 star review the same night.
Seasonal spikes
The first heat wave brings a wave of calls, then a wave of reviews, when the office has the least time to answer them.
An example reply
The review
Greg P.★★★★★
Booked an 8 to 10am window, the tech showed up at 1pm with no call. Then the quote for a capacitor was $480. Got a second opinion for half that.
Westify's draft
Greg, thank you for writing this. A two hour window means a call when we are running late, and you didn't get one. On the price, we would like to walk you through the quote line by line. Please call the office and ask for the service manager.
The reply owns the missed call, offers to explain the quote in private and never argues the number in public.
Tips
- Answer price complaints with an offer to walk through the quote, never with the number in public.
- Ask for the review when the tech closes the job, with a QR code on the invoice or the leave-behind card.
- Never offer a discount on the next tune-up for a review. Google bans incentives.
- Watch the monthly report in the first hot week: arrival time complaints show up there first.
What Westify does
A reply to every review
Drafted in your tone, with your sign-off and your instructions.
You choose the control
Approve every reply, approve only 1 and 2 star replies, or turn on autopilot.
Alerts on 1 and 2 stars
An email on every low review, to your whole team.
Sensitive reviews wait for you
A review that mentions a lawyer, a lawsuit or an injury never posts on its own.
What not to mention
A list of topics replies never touch.
Monthly report
Your Westify Score and the topics that keep coming up.
Feedback by QR and NFC
Every customer is one tap from a Google review, plus a private channel on top.
Several locations
Every location in one account, each with its own replies and report.
What it costs
Every plan has every feature. The difference is how many replies a month each location gets.
- Basic, $29 USD a month
- 300 replies a month
- Growth, $59 USD a month
- 1,000 replies a month
- Enterprise, $119 USD a month
- 2,500 replies a month
Prices per location. Paying yearly saves 15%.
See plansQuestions
How should an HVAC company respond to a Google review complaining about price?
Thank them, don't argue the number, and offer to walk through the quote by phone. A reply that defends a price in public reads worse to the next customer than the review itself.
What do I say to a customer who left a bad review because my technician was late or didn't show up?
Own it in one sentence: the window was missed and nobody called. Then give one way to reach the office. Skip the reasons, like traffic or a long job before.
How do HVAC companies get more Google reviews after a service call?
Ask every customer at the end of every job, the same way, with no reward. A QR code on the invoice or a text with the review link makes it one tap.
Do Google reviews help an HVAC company rank in the local map results?
Google's own help page says review count and score factor into local ranking, and it recommends replying to reviews. Replies also show the next customer that someone answers.
How much does Google review management cost for an HVAC business?
Westify is $29 a month per location for up to 300 replies a month, $59 for 1,000 and $119 for 2,500. Every plan has every feature, and paying yearly saves 15%.
Can I respond to a fake Google review from someone who was never my customer?
Yes. Report it to Google from your Business Profile, then reply calmly that you can't find the job and ask them to call the office. Never accuse the reviewer in public.